PRUDENTIAL

Brand Content / Social Media / Campaign Development / Digital Advertising

CONTEXT:

By developing social media maps and crafting authentic content tailored towards the Cambodian market, we managed to reach out towards Prudential’s desired market through the launch of its Facebook page in Cambodia. This includes creating personalised series of events on their Facebook page regularly.

OBJECTIVES:

  • Create a social media community
  • Increase Facebook fans, reach and engagement rate
  • Build brand loyalty through carefully crafted games and contests
  • Implement a strategic plan
  • Consolidate the brand’s reputation by generating brand content
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