F&N DAIRIES

Brand Content / Social Media / Analysis / Brand Development

CONTEXT:

Through a deliberate digital strategy, we broke through the digital advertising clutter and introduced one of F&N’s products into the market via social media, launching their Facebook page in Cambodia. To ensure that the established implementation would be followed through, we trained their team on developing a concrete plan.

OBJECTIVES:

  • Strategic product launch
  • Create an ambassador program
  • Create a social media community
  • Increase Facebook fans, reach and engagement rate
  • Build brand loyalty through carefully crafted games and contests
  • Drive consumers to make purchases through loyalty program promotions
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